Growing investments in animal health are driving the market expansion. The global pet food industry is showing impressive growth rates as pet owners increasingly view their pets as full-fledged family members. The Ukrainian market is showing particularly dynamic development, outpacing the global market.

A new study analyzing 1,268 dry dog foods reveals important patterns in the impact of health claims on consumer decisions and pricing strategies. The comprehensive analysis of 60 brands provides valuable recommendations for both manufacturers and conscious consumers.

Health claims provide premium pricing

The study found significant price differences depending on health claims. Products labeled as “allergy relief” had the highest prices at $3.89 per 0.5 kg, a 17% premium, despite the fact that they account for only 2% of the available products.

Weight management foods cost an average of $3.52 per pound (approximately 0.453 kg), while formulas for sensitive skin and digestion were $3.19 per pound. In contrast, dental care ($2.63), muscle support ($2.72), and immune system ($2.74) products showed the lowest average prices.

Ukrainian market dynamics and consumer behavior

The Ukrainian pet food market is showing steady growth and unique features. In contrast to Western markets, the cat food segment accounts for approximately 70% of the market, reflecting the specific preferences of local consumers.

Recent surveys show that supermarkets remain the main channel for purchasing pet food and supplies in Ukraine, while independent pet stores remain popular with customers looking for personalized service and specialized products.

High-quality packaging for premium feed: solutions from Steiner

For premium pet food manufacturers, the key to success is not only the quality of the product, but also its packaging. Steiner offers state-of-the-art packaging equipment that ensures reliability, aesthetics and compliance with high quality standards. Find out more about feed packaging equipment and optimize your production processes. Request a consultation with a Steiner specialist and find out how you can improve your product packaging today!

Strategic conclusions for brands and consumers

The results of the study provide valuable information for both producers and consumers. Manufacturers can use this data to assess the demand for certain health attributes and develop product strategies that combine multiple premium characteristics.

For consumers, the study offers detailed information on pricing and health attributes, allowing them to make more informed decisions about purchasing specialized formulas to meet the needs of their pets.