Introduction: Packaging is more than just wrapping. It is your brand in action.

Imagine: your pet food is on a supermarket shelf or in an online shopping cart. What does the buyer see? Not just a bag or a can — they see quality, care, innovation. Packaging is the first thing that speaks for your brand. It preserves product freshness, optimises logistics, reduces carbon footprint and, most importantly, sells. In a world where the pet food market is growing faster than our love for our furry friends, the right packaging is a strategic move that defines leaders.

This is where Steiner comes in — your partner who not only knows how to make packaging, but also creates solutions that exceed expectations. We are 150% on top of things: from consulting to launching high-tech production lines. We know every trend, every innovation, and have an answer to any challenge. With us, your brand doesn't just survive — it thrives.

Global market: figures that speak for themselves

The global pet food packaging market is a dynamic space driven by fast-evolving trends. According to Grand View Research, it was valued at $11.66 billion in 2023, with projected annual growth of 5.7% through 2030. Fortune Business Insights sees even greater potential — $18.48 billion by 2032, while Towards Packaging forecasts an impressive $25.31 billion by 2034. These are more than just numbers — they are opportunities that Steiner helps you unlock.

What drives the market?

• Humanisation of animals: Owners want premium products with premium packaging for their pets — stylish, convenient, and environmentally friendly.
• E-commerce boom: Packaging should be lightweight, sturdy, and ready for delivery in one click.
• The ecological revolution: Single-material packaging, compostable bags and recycling are a must-have for modern brands.
• Impressive innovations: QR codes for interactive content, RFID tags for tracking, freshness sensors for customer confidence.

Steiner doesn't just follow these trends — we anticipate them and turn them into reality.

Materials and formats: how to choose the perfect option

Packaging is a balance between functionality, aesthetics and environmental friendliness. Steiner knows how to find that golden mean.

Materials: strengths and challenges

• Plastic (PE, PP, PET, EVOH)
  Advantages: Unsurpassed protection against moisture and oxygen, flexibility in design, durability.
  Challenges: Multilayer films are difficult to recycle. The solution? Steiner offers mono-materials that comply with EU standards.
• Paper and cardboard
  Advantages: Biodegradable, eco-friendly image, ideal for organic brands.
  Challenges: Requires lamination for protection. Steiner is testing compostable solutions for maximum environmental friendliness.
• Metals (aluminium, tinplate)
  Advantages: Absolute protection, 100% recyclable, ideal for autoclaves.
  Challenges: Weight and price. Steiner optimises logistics to make them cost-effective.
• Composite materials
  Advantages: Combining the best of plastic and metal, ideal for sterilisation.
  Challenges: Complex processing. Steiner integrates technologies for closed cycles.

Formats for each product

• Dry food
  • Stand-up pouches: lightweight, with a convenient zip closure and attractive design.
  • Multi-layer paper bags: a budget option with customisation options.
  • Metallised cans: the premium segment for those who want to stand out.
• Wet feed
  • Canned food: classic with a shelf life of up to 5 years, 100% recyclable.
  • Retort pouches: lighter, more compact, with a shelf life of up to 10 years.
  • Plastic trays: ideal for portioned products.
• Treats and snacks
  • Flat-bottom pouches: stable on the shelf, greater capacity.
  • Kraft bags: eco-style for organic brands.
  • Transparent pouches: showcase the product and attract attention.
• Sauces and liquid additives
  • Spout pouches: precise dispensing, resealable, CO₂ savings. Steiner offers mono-material versions for environmental friendliness.

The Ukrainian market: opportunities amid challenges

There are 7.6 million cats and 4.9 million dogs in Ukraine, and demand for pet food is growing by 15% annually. Local brands such as Kormotech, Optimeal, and Club 4 Paws compete actively with global players like Royal Canin. But there are challenges:

• Limited processing infrastructure: Steiner offers single-material products that simplify recycling.
• Opportunities for growth: localisation of packaging production, entry into the premium segment and introduction of innovative designs.

Steiner sees Ukraine not just as a market, but as a platform for innovation. We help brands create packaging that meets local realities and global trends.

Why Steiner is your number one partner

Steiner is not just an equipment supplier. We are your strategic ally, who knows the market at a molecular level and anticipates what will be relevant tomorrow. Here is what we offer:

• Consulting that sets the tone: market analysis, format selection, economic calculations.
• Turnkey design: from workshop concept to technology selection.
• Integration and innovation: retort autoclaves, packaging lines, dispensers, conveyors — all with a focus on efficiency and environmental friendliness.
• Unrivalled service: we accompany you from the initial idea to serial production, providing 24/7 support.

Our customers don't just get equipment — they get a competitive advantage. Steiner knows how to make your product a star on store shelves and online platforms.

Conclusion: Steiner — your key to leadership

Packaging is not just about protecting your product. It is your voice, your style, your story. In a world where competition for consumer attention is growing, Steiner turns packaging into your superpower. We combine global trends, local insights and cutting-edge technology to ensure that your brand not only responds to the market, but sets the tone for it.

With Steiner, your pet food isn't just sold — it becomes legendary. Ready to win? We already know how to achieve it.