{"id":1589797,"date":"2026-03-24T17:37:22","date_gmt":"2026-03-24T15:37:22","guid":{"rendered":"https:\/\/steiner.com.ua\/?p=1589797"},"modified":"2026-03-24T17:58:48","modified_gmt":"2026-03-24T15:58:48","slug":"avtomatychni-etyketuvalni-mashyny","status":"publish","type":"post","link":"https:\/\/steiner.com.ua\/en\/avtomatychni-etyketuvalni-mashyny\/","title":{"rendered":"Automatic labelling machines: how to choose the right technology"},"content":{"rendered":"<p>In most manufacturing facilities, automatic labelling machines have long been regarded as the final and technically straightforward stage. That is, until problems start to pile up right here: inconsistent speed, label misalignment, and quality depending on the operator. And then it becomes clear that the choice of labelling technology directly affects the stability of the entire production line.<\/p><p>This is no coincidence, but rather the point where all the instabilities of the process converge:<\/p><ul class=\"wp-block-list\"><li>container behaviour<\/li>\n\n<li>fluctuations in speed<\/li>\n\n<li>the effect of temperature and humidity<\/li>\n\n<li>the difference between batches of materials<\/li><\/ul><p>And this is where it becomes clear that the \u2018labelling machine\u2019 is not a single technology, but rather several fundamentally different approaches.<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">Why are most faults not down to the equipment?<\/h2><p>When a business is looking for labelling equipment, the reasoning is usually quite straightforward:<\/p><p>\u2192 compare cars<br>\u2192 check the speed<br>\u2192 select the \u201cbest\u201d<\/p><p>The problem is that different automatic labelling machines operate on different physical principles.<\/p><p>And these principles:<\/p><ul class=\"wp-block-list\"><li>react differently to instability<\/li>\n\n<li>scale differently in terms of speed<\/li>\n\n<li>have different effects on the cost price<\/li><\/ul><p>In other words, the question isn\u2019t \u2018which machine is better\u2019, but rather: which technology is best suited to your process?<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">What technologies are actually being used?<\/h2><p>Four approaches currently dominate the field of industrial labelling:<\/p><h3 class=\"wp-block-heading\">1. Self-adhesive (automatic self-adhesive labelling machines)<\/h3><p class=\"translation-block\">The label already has an adhesive layer and is applied without additional operations.<br>It provides flexibility and precision, but shifts responsibility for stability to the materials and operating conditions.<\/p><h3 class=\"wp-block-heading\">2. Cold glue<\/h3><p class=\"translation-block\">A classic technology for mass production.<br>It offers low operating cost, but works consistently only under controlled conditions.<\/p><h3 class=\"wp-block-heading\">3. Roll-fed (roll-fed systems)<\/h3><p class=\"translation-block\">A technology for high-speed lines, where the label is fed from a roll and applied in synchronization with the line.<br>A standard for beverage production.<\/p><h3 class=\"wp-block-heading\">4. Hot melt (hot glue)<\/h3><p class=\"translation-block\">Uses hot-melt adhesive for rapid fixation.<br>Provides stability at high volumes, but requires extremely precise process control.<\/p><h3 class=\"wp-block-heading\">5. Sleeve (heat-shrink tubing)<\/h3><p class=\"translation-block\">The label is applied in the form of a sleeve and then shrinks under the effect of temperature after application.<br>It makes it possible to cover the entire surface of the package, but requires stable container geometry and precise control of the temperature regime.<\/p><h3 class=\"wp-block-heading\">6. Combined systems<\/h3><p class=\"translation-block\">Combine several labeling technologies within one machine or line.<br>They provide flexibility when working with different formats and products, but make the system more complex and increase the requirements for setup and maintenance.<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><p>In most manufacturing processes, the actual choice comes down to these two technologies.<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">Where does the difficulty of choosing actually lie<\/h2><p>On paper, all technologies \u2018work\u2019; it is in practice that the differences become apparent.<\/p><p>One technology \u2192 provides stability at speed, but \u2192 sacrifices flexibility<\/p><p>The other \u2192 can be easily adapted to a new product, but \u2192 becomes expensive when scaled up<\/p><p>The third option \u2192 appears cost-effective, but \u2192 results in losses due to instability<\/p><p>And that is precisely why most mistakes stem not from choosing the wrong equipment, but from selecting the wrong technology.<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">Example: when universality doesn\u2019t work<\/h2><figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"111\" src=\"https:\/\/steiner.com.ua\/wp-content\/uploads\/2026\/03\/beverage-production-pet-high-speed-1024x111.webp\" alt=\"Beverage production, PET, high speed\" class=\"wp-image-1589808\" srcset=\"https:\/\/steiner.com.ua\/wp-content\/uploads\/2026\/03\/beverage-production-pet-high-speed-1024x111.webp 1024w, https:\/\/steiner.com.ua\/wp-content\/uploads\/2026\/03\/beverage-production-pet-high-speed-300x32.webp 300w, https:\/\/steiner.com.ua\/wp-content\/uploads\/2026\/03\/beverage-production-pet-high-speed-768x83.webp 768w, https:\/\/steiner.com.ua\/wp-content\/uploads\/2026\/03\/beverage-production-pet-high-speed-18x2.webp 18w, https:\/\/steiner.com.ua\/wp-content\/uploads\/2026\/03\/beverage-production-pet-high-speed-600x65.webp 600w, https:\/\/steiner.com.ua\/wp-content\/uploads\/2026\/03\/beverage-production-pet-high-speed.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">Example: when cost savings do not scale<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"207\" src=\"https:\/\/steiner.com.ua\/wp-content\/uploads\/2026\/03\/glass-packaging-medium-volumes-many-sku-1024x207.webp\" alt=\"Glass packaging, medium volumes, many SKU\" class=\"wp-image-1589809\" srcset=\"https:\/\/steiner.com.ua\/wp-content\/uploads\/2026\/03\/glass-packaging-medium-volumes-many-sku-1024x207.webp 1024w, https:\/\/steiner.com.ua\/wp-content\/uploads\/2026\/03\/glass-packaging-medium-volumes-many-sku-300x61.webp 300w, https:\/\/steiner.com.ua\/wp-content\/uploads\/2026\/03\/glass-packaging-medium-volumes-many-sku-768x155.webp 768w, https:\/\/steiner.com.ua\/wp-content\/uploads\/2026\/03\/glass-packaging-medium-volumes-many-sku-18x4.webp 18w, https:\/\/steiner.com.ua\/wp-content\/uploads\/2026\/03\/glass-packaging-medium-volumes-many-sku-600x121.webp 600w, https:\/\/steiner.com.ua\/wp-content\/uploads\/2026\/03\/glass-packaging-medium-volumes-many-sku.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">What the right approach looks like<\/h2><p>In practice, the choice of technology is not simply selected from a catalogue; it is based on:<\/p><ul class=\"wp-block-list\"><li>actual line speed<\/li>\n\n<li>container stability<\/li>\n\n<li>number of formats<\/li>\n\n<li>production conditions<\/li>\n\n<li>design requirements<\/li><\/ul><p>Only then does it make sense to look at specific automatic labelling machines.<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">Automatic labelling machines: what comes next after choosing the technology<\/h2><p>In this series, we have examined each technology individually, not from the perspective of \u2018how it works\u2019, but from the perspective of how it performs in production:<\/p><p>\ud83d\udc49 <a href=\"https:\/\/steiner.com.ua\/en\/self-adhesive-etyketuvalni-mashyny\/\">Self-adhesive: where it offers control, and where it incurs costs<\/a><br>\ud83d\udc49 Cold glue: when the economy is doing well, and when it isn\u2019t<br>\ud83d\udc49 Roll-fed: how to achieve stability at speed<br>\ud83d\udc49 Hot melt: where process discipline is essential<br>\ud83d\udc49 Sleeve: when design and finish matter more than simplicity<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><p>Automatic labelling machines are not just about the equipment itself. It is about choosing a technology that:<\/p><ul class=\"wp-block-list\"><li>reflects the actual conditions<\/li>\n\n<li>does not cause hidden losses<\/li>\n\n<li>and produces the expected result<\/li><\/ul><p>And it is precisely this difference between \u2018works\u2019 and \u2018works reliably\u2019 that determines the effectiveness of the entire line.<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">What to do next<\/h2><p>If these brief overviews have given you a general understanding, that\u2019s a good first step. But in reality, decisions always come down to the specifics:<\/p><ul class=\"wp-block-list\"><li>how the packaging behaves<\/li>\n\n<li>what is the actual speed<\/li>\n\n<li>what are the environmental restrictions<\/li>\n\n<li>where losses are currently occurring<\/li><\/ul><p>It is these details that determine the choice.<\/p><p>If you need help sorting out your situation, the experts at Steiner Ukraine can step in and guide you through it:<\/p><ul class=\"wp-block-list\"><li>analyse the line<\/li>\n\n<li>identify bottlenecks<\/li>\n\n<li>select the most suitable technology<\/li><\/ul><p>There are no one-size-fits-all answers; only what works for you in your production environment.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0456 \u0435\u0442\u0438\u043a\u0435\u0442\u0443\u0432\u0430\u043b\u044c\u043d\u0456 \u043c\u0430\u0448\u0438\u043d\u0438 \u043d\u0430 \u0431\u0456\u043b\u044c\u0448\u043e\u0441\u0442\u0456 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432 \u0434\u043e\u0432\u0433\u0438\u0439 \u0447\u0430\u0441 \u0441\u043f\u0440\u0438\u0439\u043c\u0430\u044e\u0442\u044c\u0441\u044f \u044f\u043a \u0444\u0456\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0456 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u043e \u043f\u0440\u043e\u0441\u0442\u0438\u0439 \u0435\u0442\u0430\u043f. \u0414\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u0443, \u043f\u043e\u043a\u0438 \u0441\u0430\u043c\u0435 \u0442\u0443\u0442 \u043d\u0435 \u043f\u043e\u0447\u0438\u043d\u0430\u044e\u0442\u044c \u043d\u0430\u043a\u043e\u043f\u0438\u0447\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438: \u043d\u0435\u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u0430 \u0448\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c, \u0437\u0441\u0443\u0432 \u0435\u0442\u0438\u043a\u0435\u0442\u043a\u0438, \u0437\u0430\u043b\u0435\u0436\u043d\u0456\u0441\u0442\u044c \u044f\u043a\u043e\u0441\u0442\u0456 \u0432\u0456\u0434 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u0430. \u0406 \u0442\u043e\u0434\u0456 \u0441\u0442\u0430\u0454 \u043e\u0447\u0435\u0432\u0438\u0434\u043d\u043e, \u0449\u043e \u0432\u0438\u0431\u0456\u0440 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u0435\u0442\u0438\u043a\u0435\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430\u043f\u0440\u044f\u043c\u0443&#8230;<\/p>","protected":false},"author":1,"featured_media":1589811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[189],"tags":[196,198],"class_list":["post-1589797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stattya","tag-liniyi-rozlyvu","tag-pakuvalne-obladnannya"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0456 \u0435\u0442\u0438\u043a\u0435\u0442\u0443\u0432\u0430\u043b\u044c\u043d\u0456 \u043c\u0430\u0448\u0438\u043d\u0438: \u044f\u043a \u043e\u0431\u0440\u0430\u0442\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u044e<\/title>\n<meta name=\"description\" content=\"\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0456 \u0435\u0442\u0438\u043a\u0435\u0442\u0443\u0432\u0430\u043b\u044c\u043d\u0456 \u043c\u0430\u0448\u0438\u043d\u0438: \u043e\u0433\u043b\u044f\u0434 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 (self-adhesive, cold glue, roll-fed, hot melt) \u0456 \u0432\u0438\u0431\u0456\u0440 \u043f\u0456\u0434 \u0440\u0435\u0430\u043b\u044c\u043d\u0456 \u0443\u043c\u043e\u0432\u0438 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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